Tuesday, 15 March 2016

Fundamentals of Entrepreneurship

Assignment 2. Question 2: Using either Porter’s generic strategies or the Strategy Clock, identify examples of organisations following strategies of differentiation, low cost or low price, and stuck-in-the middle or hybrid. How successful are these strategies?
Possible structure: Introduction
Definition of Porter's generic strategies
Examples of organisations following different strategies (apply porter's generic strategies)
Discussion how successful they are: profitability, sales, etc.
What are the pros and cons of each strategy
Conclusion

If you think you can use different
Use different examples, from case study I provided you with and other sources

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