Tuesday, 29 March 2016

Business case and IS strategy for Ryanair's

The task in general about this “Business Case & Strategic Framework: What is the business case for the Innovation Strategy? Capture the innovation strategy using a suitable strategic models focusing on competitive positioning and competitive advantage (i.e. Industry analysis, (virtual) value chain analysis, data strategies, customer life cycle analysis, business model canvas, etc.)”

However, I chose Ryainar Airline as case, the task would describe why the mobile app would be useful for Ryanair's business model using references, supporting that with a business models and diagrams (E.G a SWOT analysis of Ryanair, PEST analysis of the industry, business model canvas for the app etc) please choose the most appropriate analysis models for the task.



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