Monday 7 May 2018

Advertising in Consumer Culture

Please choose three out of the following Five questions. Each answer is expected to between 1.5-2 pages, double-spaced. Each answer requires the citation of at least one academic reading (preferably class reading) using APA style.
  1. What is branded entertainment? Why do we witness rising branded entertainment now? How is branded entertainment different from traditional advertising practices? What are Michael Serozio’s key arguments? Do you think branded entertainment is an effective and ethical advertising practice? Give an example to illustrate your point.
  2. What is consumer activism? What is the difference between consumer activism and the activism promoted by corporations? How should we understand consumer activism and feminism in the broader context of neoliberalism? Are consumers empowered by activism promoted by corporations such as Dove? Why or why not?
  3. Explain how digital technologies have shaped advertising practices. How do they shape the media buying industry in terms of digital metrics and online power structure? Who has power in determining our online experience? How does big-data mining affect our agency and autonomy in making purchasing decisions? You can cite Joseph Turow and other scholars to illustrate your points. Use specific examples in your answer.
  4. What is male gaze? How is male gaze often understood? How does male gaze intersect with race to perpetuate power dominance and hierarchy? Use one or two ad examples to explain how male and racialized gaze works. You are expected to use the readings on gender and sexuality and the documentary Killing Us Softlyin your answer.
  5. What is ethical consumption? What is ethical advertising? How have the practices of ethical advertising and consumption evolved over time? Use specific examples in your answer, paying attention to strategies that critique the influence of capitalism and corporate branding. When discussing advertising ethics, you can focus on children’s advertising, tobacco advertising, or specific aspects of advertising regulations or even advertising ethics in general.
Grading criteria: Do you answer all the questions? Does your answer demonstrate your analytical skills and reasoning? Do you cite at least one academic reading and use concepts learned in class in each answer? Do you use APA style? What is your writing quality? Do you present a coherent argument?

Sunday 11 March 2018

Select a publicly traded company for which an Accounting and Auditing Enforcement Release (AAER) was drafted on the U.S. Securities and Exchange Commission (SEC) website

Select a publicly traded company for which an Accounting and Auditing Enforcement Release (AAER) was drafted on the U.S. Securities and Exchange Commission (SEC) website athttp://sec.gov/divisions/enforce/friactions.shtml in the past two years. 
Submit the company name to the instructor for approval. Please note that each student must research a different company.
After obtaining instructor approval, review all AAERs drafted during the five-year period and SEC Complaint relating to this company during the past five years, as well as information available on the company’s Investor Relations website to evaluate the following items.
Prepare a 10-12 slide PowerPoint presentation (excluding title page, abstract, references page, and appendices containing financial analysis) containing detailed speaker’s notes for each of these slides presenting the findings of your analysis of the AAERs and SEC Complaint. Your presentation should discuss the following:
Explain the history of corporate accounting responsibility.
Discuss how you think that CSR has influenced social accounting.
Ethics, accounting, and legal issues involved in the AAERs and SEC Complaint.
Role of accountants in recognizing and assessing ethical issues when performing audits of financial statements, management accounting, internal auditing, and not-for-profit accounting.
Ethics standards contained in the AICPA Code of Professional Conduct.
Ethics requirements of the Board of Accountancy for the State in which you intend to pursue CPA licensure.
Current trends and events illustrating the importance of ethics in the accounting profession.
The company I chose is General Motors   Jan. 18, 2017General Motors Company Other Release Nos.: 34-79825  (AAER-3850)
In addition to the SEC Forms, a minimum of five (5) peer-reviewed academic or professional references must be incorporated in the slides with corresponding citations present.

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The Executive Compensation Committee of the Board of Directors has asked your CFO to develop a report of what has transgressed in the area of executive compensation in U.S. corporations to ensure that they are aware of what has happened in this area.

The Executive Compensation Committee of the Board of Directors has asked your CFO to develop a report of what has transgressed in the area of executive compensation in U.S. corporations to ensure that they are aware of what has happened in this area. Your CFO has asked you to develop a report that includes the areas of executive compensation, the complaints from employees, the rationale from the executives, and what the U.S. government has done about these complaints.
The student should write report to the CFO that addresses the following: Explain why you believe that employees are outraged about outlandish executive compensation while their own pay has been reduced.
Describe your assessment of at least 1 example of compensation packages that appeared to be for the benefit of the executives, regardless of the cost.
Analyze the rationale of executives in cases when their compensation package is outwardly perceived as excessive.
Explain what the government has done in the attempt to curtail these apparent abuses in compensation.
Recommend what you believe constitutes an ethical executive compensation plan.
Include at least 3 properly researched facts as they apply to the debate of CEOs and excessive compensation.
Follow APA guidelines in citing the references. (3-5 pages)

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Monday 29 January 2018

Educational Theories

Write a 500-1000 word paper, adhering to APA format on the following topic using at least 5 references synthesized into your discussion:
Educational theories reflect unique perspectives based on differing assumptions, values, and beliefs about teaching, learning, and the learning process. Given the many educational theories presented in this module, select one that particularly resonates with you. What is unique about this theory that appeals to you? What advantages do you think it has over the other educational theories? How has this theory impacted you as a student, and then looking forward, how will it influence you as an educator? This assignment will be used as a component of your e-Portfolio, the section called "Theoretical Basis for Nursing Practice."APA style, peer-reviewed articles less than 5 years old. 5 references

  
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Cloud Computing

  • Provide your opinion on whether or not a non-Apple device user should have the ability to use iCloud. Explain whether or not this points to the limitations of cloud computing. Determine whether businesses should consider iCloud in their cloud computing strategy for their IT needs. Support your rationale.

  • Rate the importance of establishing standards that govern the cloud infrastructure, format for data storage, interoperability standards between vendors, and security requirements. Support your rationale.
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Thursday 3 August 2017

Benchmark - A Changing Community

A small, rural community has had, since its founding nearly a century ago, a stable population, including a steady median age and a relatively homogenous ethnicity. However, in the last 5 years, the area's natural beauty and its suitability for outdoor activities have transformed the community into a tourist and recreational destination. This has created a fluctuating seasonal population of recreational visitors. As a result, the integrated health care system in the community is experiencing a rise in demand for emergency and urgent care. This is placing economic pressure on the health care system because of government regulation surrounding the delivery of emergency care regardless of the patients' ability to pay. In this assignment, you will create a presentation for the board of the community health care system that outlines necessary changes and possible innovations to respond to the economic pressure of the demographic changes to this community. General Requirements: Use the following information to ensure successful completion of the assignment: This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center. This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included. You are not required to submit this assignment to Turnitin. Directions: Create a presentation (10-15 slides with speaker notes for each slide) that outlines for the board of the community health care system described above a significant change or innovation that you believe is necessary to provide adequate services and impriove quality of care for this changing community. The presentation must include the following: A description of the change or innovation A rationale for the change or innovation. What demographic and/or other changes within the community have precipitated the need for your proposed change or innovation? What practical need will this meet? An analysis of the steps you will take to evaluate the change or innovation. When will these steps be performed? What are the strengths, weaknesses, opportunities, and threats (SWOT) of the change or innovation? A description of the impact of the change or innovation on the governance and structure of the existing health care system. (Benchmarks 12.1: Analyze the governance and structure of health care institutions.) A description of the governmental regulations that influence the implementation of this change or innovation. How will quality of care be affected by the interaction of these regulations and the proposed change or innovation? (Benchmarks 12.2: Evaluate the influence of governmental regulations on quality of care.)

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Monday 31 July 2017

Global marketplace

As the global marketplace becomes increasingly more competitive, it is incumbent upon human resources to broaden its strategic mission and become a strategic partner with executive staff. This requires human resources to have a detailed understanding of not only the human resources field, but the strengths and challenges of its organization, and the complexities of its industry. Through these units of knowledge, human resources can maximize its value by providing competent advice and counsel to its organization as it strives to achieve its strategic objectives.

The comprehensive Final Paper comprises four parts, with Parts 1, 2, and 3 submitted during the first three weeks of the course. In Week 5, a cohesive final paper will be due that includes Part 4, an executive summary, and the previously submitted Parts 1, 2, and 3. This final paper should be eight to ten pages and should incorporate any comments or suggestions made by the instructor on Parts 1, 2, and 3.

Focus of the Final Paper
In your final project, you are to choose a major problem/issue affecting an organization of your choice, and then utilize your detailed knowledge of human resources and strategic planning to develop a comprehensive plan that minimizes, and hopefully eliminates, this threat to your chosen organizations ability to meet its long-range organizational goals and objectives. The components of this comprehensive project are as follows:

Part 1 Overview of Organization/Problem (due in Week 1): In a 2-3 page paper, provide an overview of the organization and the problem/issue that challenges that organization. Next, detail how the problem/issue affects (or can affect) the future viability of the organization. Finally, discuss the principle role of human resources in an organization and how human resources can provide critical advice and counsel to the organization in addressing this challenge.

Part 2 Environment Analysis (due in Week 2): Optimal solutions are determined when a researcher has a thorough understanding of a company and its industry, along with the strengths and weaknesses that impact its future viability. In the second part of your plan, perform a SWOT Analysis (Strengths, Weaknesses, Opportunity, and Threats) on your chosen organization and provide an analysis of these results in light of the problem or issue under study. Be attentive to identifying how the problem or issue impacts the organization and its competitive position within the industry. The paper should be 2-3 pages.

Part 3 Financial Analysis (due in Week 3): Nearly every problem or issue confronting an organization has a financial or budgetary impact. For instance, staff turnover has not only a direct cost on recruitment expenses, training costs, and productivity, but also an indirect cost related to the loss of organizational learning. In Part 3, detail the financial implications to the organization related to your problem or issue, including the additional costs that may arise if the problem or issue is not resolved effectively. The paper should be 1-2 pages.

Part 4 - Recommendations (due in Week 5): The final part of your comprehensive project incorporates your recommendations. Based on your work in Parts 1, 2, and 3, provide 2-3 recommendations to organizational leadership that would resolve the problem/issue in question. Be sure to detail any challenges the organization should consider in implementing your recommendations (culture, motivation, etc.) and your strategy to overcome these challenges. The recommendations section should be 2-3 pages.

The Final Paper due at the end of Week 5 will comprise Parts 1, 2, 3 and 4. It should begin with an Executive Summary, which is an abbreviated capture of the entire paper and as such should touch upon all major points while engaging the reader. The final paper should be 8-10 pages.

Note that some of the information related to this project may not be readily available in course materials, requiring you to research contemporary management trends in the public sector.

Writing the Final Paper
The Final Paper:

Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Students name
Course name and number
Instructors name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least four scholarly sources.
Must document all sources in APA style, as outlined in the Ashford Writing Center.
Must include a separate reference page, formatted according to APA


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