After reading Mercury Athletic: Valuing the Opportunity write an analysis paper in response to the following questions:
•Is Mercury an appropriate target for AGI? Why or why not?
•Review Liedtke’s projections. Are they appropriate? Would you recommend modifying them? How?
•Estimate the value of Mercury using a discounted cash flow (DCF)
approach and Liedtke’s base case projections. You will likely need to
make additional assumptions.
•What other synergies or other sources of value are not included in Liedtke’s base case assumptions?
Your analysis should include the following:
•Executive summary (1 page)
•Discussion (2-3 pages, including a small table illustrating your data or information)
•Final conclusion (1 page)
•References
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