Pick three products to analyze and write a 250 word paper. Picture
yourself as a product analyst working in a consulting firm. Your job is
to evaluate where various products are on the product life cycle curve.
Pick three products with the following characteristics: Product 1 - has
been around forever with little change Product 2 - released relatively
recently, perhaps in the last 2-3 years Product 3 - released very
recently, in the last 2-3 months You must pick products from three
different industries (for example, they cannot all come from high
tech/computer sector). Analyze how the characteristics of the target
audience affect the marketing of the three products, and speculate on
the products' adoption rates and processes. -For each product, describe
the characteristics of who the product is targeted for. Be sure to state
your reasons clearly. -How do the characteristics of the target market
affect the marketing efforts?
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