strategic review of an organization.

Coursework instructions

The coursework will be a 2500 word individual report based on a strategic review of an organization. Make sure to scope.

Course work companies

Each group will investigate a company from the choices below. Each group within the seminar class should cover a different company; i.e no two groups in the same seminar should cover the same company.

The list of companies is:

Tesco, British Airways (BA), Mc Donald’s, Shell, BP, IBM, Rolls Royce, Philips Electronics, HSBC, RBS, Daimler Benz, Toyota, Marks & Spencer, British Telecom (BT), Rio Tinto.

   

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  It may be possible, for some of these companies, to choose one part of the company (eg. a business unit, brand or location / geography).

A suggested structure of the report is shown below:

 (Scope in the executive summary or in the Introduction) Make sure to analysis everything and it’s linked.

1.                   Executive summary (300 words)

An overview of the whole strategic review contained within the report

-Introduction( Short background regarding M&C)

2.                   Strategic review (2200 words)

              A strategic analysis of the organization

              2.1. Environmental analysis

     2.1.1 PESTLE

     2.1.2Porter’s five

     2.1.3 Strategic group analysis

     2.1.4 Industry lifecycle

   

              2.2. Resources and competence analysis (Tangible/Intangible)

                   2.2.1 Value Chain Analysis( Inbound and Outbound logistics, Operations, Technology   development.)

                   2.2.2VRIN

3.            Recommendations for future development

              3.1. Strategic Option

      3.1.1. SWOT

                    3.1.2. TOWS matrix and/or Ansoff matrix to generate strategic options.

              3.2. Suggested recommendations

                   3.2.1. Review two or more options against the criteria of (SAF)suitability, feasibility and   acceptability (Stakeholder analysis)

              3.3. Final recommendation & extended SAF

                   3.3.1. The Resources Trade-off

                   3.3.2. Future Growth & Final recommendation

4.            References (not included in word count)

5.            Appendices of supporting material (not included in word count)

·         You must not do any primary research. All research should be conducted using secondary sources only.

·         Diagrams and charts can be in appendices or throughout the body of the report.

·         In text referencing is part of the word count, but the references list is not.

·         A contents page and page numbers are required.

·         An executive summary should summarize the key points/findings in the report. It is not a plan of what you intend to do.

·         You are not required to provide critique of tools and models in this report.

·         Appendices are compulsory and must not exceed 5 pages strictly.  They should support the main body of the report. If you need to, use appendices.

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