The coursework
will be a 2500 word individual report based on a strategic review of an
organization. Make sure to scope.
Course work companies
Each group will
investigate a company from the choices below. Each group within the seminar
class should cover a different company; i.e no two groups in the same seminar
should cover the same company.
The list of
companies is:
Tesco, British
Airways (BA), Mc Donald’s, Shell, BP, IBM, Rolls Royce, Philips Electronics,
HSBC, RBS, Daimler Benz, Toyota, Marks & Spencer, British Telecom
(BT), Rio Tinto.
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A suggested structure of the report is
shown below:
(Scope
in the executive summary or in the Introduction) Make sure to analysis
everything and it’s linked.
1.
Executive summary (300
words)
An overview of the whole strategic review contained
within the report
-Introduction( Short background regarding M&C)
2.
Strategic review (2200
words)
A strategic analysis of the
organization
2.1. Environmental analysis
2.1.1
PESTLE
2.1.2Porter’s five
2.1.3
Strategic group analysis
2.1.4
Industry lifecycle
2.2. Resources and competence
analysis (Tangible/Intangible)
2.2.1 Value Chain Analysis(
Inbound and Outbound logistics, Operations, Technology development.)
2.2.2VRIN
3. Recommendations for future
development
3.1. Strategic Option
3.1.1.
SWOT
3.1.2. TOWS matrix and/or
Ansoff matrix to generate strategic options.
3.2. Suggested recommendations
3.2.1. Review two or more
options against the criteria of (SAF)suitability, feasibility and acceptability (Stakeholder analysis)
3.3. Final recommendation &
extended SAF
3.3.1. The Resources
Trade-off
3.3.2. Future Growth &
Final recommendation
4. References (not included in word
count)
5. Appendices
of supporting material (not included in word count)
·
You must not do any
primary research. All research should be conducted using secondary sources
only.
·
Diagrams and charts can be
in appendices or throughout the body of the report.
·
In text referencing is part
of the word count, but the references list is not.
·
A contents page and page
numbers are required.
·
An executive summary should
summarize the key points/findings in the report. It is not a plan of what you
intend to do.
·
You are not required to
provide critique of tools and models in this report.
·
Appendices are compulsory
and must not exceed 5 pages strictly.
They should support the main body of the report. If you need to, use
appendices.
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